Reviving a Legacy: Ternus' Faith in the iPhone's Evolution Apple's new CEO, John Ternus, is taking an unconventional approach by revisiting a strategy from Steve Jobs' playbook.
Ternus emphasizes the iPhone as an "intelligent personal hub" in the AI era, which may seem like a throwback to the past but actually highlights the device's continued relevance.
The iPhone's combination of high end hardware and on device AI capabilities gives Apple a unique advantage in this era.