Red Carpet or Red Flag? The Brownlow Medal is often seen as Australia's answer to the Oscars – a night of glamour and self aggrandizement for the country's top footballers.
However, it has become a benchmark for feminine fashion, with women expected to spend thousands on designer gowns or risk being ostracized by their peers.
Caitlin Cameron's experience at the 2020 Brownlow Medal is a telling example of this phenomenon.