How Disney's Partnership with TikTok Changes the Rhythm of Its Streaming Service Disney's decision to partner with TikTok is not just about adding another content category to its Disney+ streaming service, but a desperate attempt to inject some much needed daily engagement into the platform.
For months, Disney has been trying to find ways to get viewers to open the app regularly, rather than just when there's a new movie or TV show to watch.
The introduction of Verts, a vertical feed that aggregates user generated content related to Disney franchises, was supposed to be the solution. However, it hasn't quite hit the mark.