From Maligned Second City to Insta Magnet: Marseille is France's New Capital of Overtourism Marseille, once a neglected port city, has undergone a transformation into one of France's most popular destinations.
However, behind the façade of Instagram worthy streets and trendy cafes lies a more complex reality – one that raises questions about the cost of tourism in this vibrant but fragile city.
The recent surge in popularity, driven by social media and foreign media coverage, has pushed Marseille past Paris and Nice as the most searched for destination for French users.