Imax Pivots to Give Spider Man North American Screens, Sharing With 'The Odyssey' Imax's decision to share its screens between Spider Man: Brand New Day and Christopher Nolan's The Odyssey has left many in the industry scratching their heads.
This weekend's massive opening numbers for Spider Man have convinced Imax to adjust its programming strategy and allocate space for both films.
For years, Imax has been at the forefront of promoting high end cinematic experiences, partnering with filmmakers like Nolan to create visually stunning films.