The Fold: Apple's Riskiest Gamble Yet The tech industry is abuzz with anticipation ahead of this week's "Surprise and Shine" event at Apple Park, where CEO John Ternus will unveil a slate of new products, including the highly anticipated foldable iPhone.
This latest innovation from Cupertino represents a significant departure from Apple's traditional design language, and it's not just the phone that's folding – so is the company's reputation for innovation.
For years, Apple has been criticized for playing it safe with incremental updates to existing product lines. The iPhone 12 Pro was hailed as a solid iteration of the 11 Pro, but where was the revolutionary leap?