The Smart Ring Market's Wild West: Who'll Be King?
The recent flurry of announcements from Oura, Ultrahuman, Circular, and other smart ring manufacturers has left many wondering if this fledgling industry is experiencing a feverish growth spurt or an identity crisis.
Oura, the pioneer in wearable health tracking, has dominated the market for years, but its decision to go public on September 3 may signal a turning point. Behind Oura's stellar revenue figures – nearly doubling to $1.