The Spider Man Franchise's Unstoppable Momentum: What Does it Mean? The success of any blockbuster film is a complex beast, driven by factors like marketing budgets and audience fatigue.
However, when one franchise consistently defies gravity, it raises fundamental questions about its enduring appeal.
The latest installment in the Spider Man saga, Brand New Day, is projected to have the year's biggest opening, but what does this tell us about the franchise as a whole?