Theaters Meet the Street: AMC's Bold Experiment in Audience Engagement The American Film Market (AFM) has long been a haven for industry professionals, where big deals are made and new projects are pitched.
This year, AFM is expanding its reach beyond traditional buyers by inviting select screenings to be open to AMC A List subscribers and members of the B List Movie Club.
By doing so, AFM aims to gather data on how real people respond to new movies, essentially using public beta testing to inform acquisition and distribution decisions.