The Great Toy Comeback: What's Behind the Resurgence of Toys 'R' Us? Toys "R" Us has announced plans to open 120 new stores as part of its holiday season expansion.
This move may seem counterintuitive, given that the brand filed for bankruptcy in 2017 due to declining sales and increased competition from online retailers.
However, a closer look at the market reveals a significant shift: adult collectors are driving toy sales.