The Bro Podcasters' Backdoor: How Social Media Influencers Are Hijacking Politics The recent California primary for governor has highlighted a worrying trend in American politics: social media influencers are increasingly swaying public opinion and influencing election outcomes.
While some argue that these online personalities amplify existing voices, others see them as a new breed of campaign operatives operating outside traditional disclosure rules.
Shaka Smith, an LA based influencer with over 700,000 followers, endorsed Tom Steyer for governor on Instagram weeks before the primary.