Why Hamilton and Ferrari Became a Canadian Power Couple In 2020, Formula 1 racing legend Lewis Hamilton partnered with luxury car brand Ferrari to promote their shared values and interests in Canada.
The partnership was a surprising yet natural fit, given both Hamilton's passion for motorsport and Ferrari's heritage on the Great White North's racing scene.
The Early Days: How Hamilton Met Ferrari Hamilton first encountered Ferrari through his mother, Carmen Larbalestier, who introduced him to the brand when he was just a young boy.